smart philosophy

The inventor is Nicolas G. Hayek, the Swiss designer of the Swatch, which shook up the watch industry."
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Using the mantra "Reduce to the Max," MCC plays up the small size of its cars, and generates enthusiasm with the big idea of displaying colorful car upon colorful car, Matchbox-style, in glass "Smart Towers" in European cities. Calling their product "two-thirds product and one part philosophy," they claim to sell a philosophy of transportation, not a car.
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PHILOSOPHY: Park where others can't.
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This important step in extending the product range is also being documented visually and in the communication. smart is moving into the future with a new company logo and the new brand slogan "open your mind.". The brand slogan applies to the customers, the products and the smart corporate philosophy. smart cars are full of ideas and offer their drivers individual solutions. Drivers of a smart see the world with their eyes wide open, they are unprejudiced and open to new experiences. Last but not least "open your mind." also embodies the spirit of the company itself.
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